Apple gains crushing dominance over Samsung by the record breaking sales of AirPods Pro 2
Apple reaches a new milestone thanks to record breaking sales of AirPods Pro 2 and gains heavy dominance over Samsung.
By launching AirPods Pro 2 this year, Apple has gained dominance in 'True Wireless Stereo' that is wireless earbuds market. As reported by figures, Apple has now double-digit market share by millions of sales of AirPods Pro 2, that is three times that of Samsung's.
Apple breaks record by AirPods Pro 2 sales in Q3 2022
A new report revealed by Canalys unveiled that Apple's market share in TWS earbuds category is %30.9, with shipments that is 23.8 million units in the Q3 2022. The AirPods Pro 2 takes great place in these shipments, with %20 that is 4.2 million units. This is a great growth in the market share and shipments when we compare to Q3 2021.
Moreover, Samsung take position in second lane, whereas it just only has a %9.6 in the TWS market share. The company also lost %12 compared to previous year. Samsung shipped 7.4 million TWS units in Q3 2022.
When we follow the rest of the list, we see boAt and Xiaomi, taking third and four position, respectively. boAt shipped 4.1 million units while Xiaomi just shipped 3.4 million units in Q3 2022. If compared in terms of market share, boAt gains a slight increase whereas Xiaomi fell to %4.4.
