You can now shop with YouTube shorts!
YouTube shorts have been quite successful and therefore the company is adding more features to it.
The short video format has become very popular since TikTok launched, and other platforms have also offered their own short video formats. YouTube was also very successful with its feature inspired by TikTok. The app, which managed to attract many content creators to its platform, is now getting additional features to YouTube Shorts. YouTube is trying out new ways to make money for the service after announcing earlier this year that it would split advertising revenue with Shorts creators.
You can now shop with YouTube shorts!
The stage intends to acquaint TikTok-like shopping highlights with Shorts, permitting clients to shop straightforwardly for items. YouTube intends to implement two distinct plans beginning in 2023. The first is an affiliate marketing system that would pay certain creators based in the United States a commission for promoting products. In the meantime, Shorts links would allow users in the United States, India, Brazil, Canada, and Australia to shop. "It is very much an endorsement model, versus a more traditional advertising model or a paid-placement model," YouTube Shopping's GM Michael Martin told the FT. "All of that is in addition to the aforementioned system. Our objective is to concentrate on the best market monetization opportunities for creators." he added.
Overtaking TikTok's current 1 billion users, YouTube's Shorts channel, which recently received its own tab, now has 1.5 billion monthly subscribers. However, Alphabet disclosed in its most recent earnings report that YouTube ad sales revenue was lower than anticipated.
