Apple trials ChatGPT-inspired AI chatbot

Apple GPT, currently in testing, signifies Apple's ambitious move to challenge OpenAI as the company seeks to establish its own advanced language model.

Apple trials ChatGPT-inspired AI chatbot
Apple trials ChatGPT-inspired AI chatbot. (Image: Getty)

In a move aimed at safeguarding confidential information pertaining to its upcoming products, Apple recently imposed restrictions on its employees from utilizing ChatGPT, a popular large language model (LLM) developed by OpenAI. However, news has emerged that the California-based tech giant is actively engaged in the development of its own language model, tentatively named "Apple GPT." Reports suggest that Apple has established a framework that will facilitate the creation and advancement of LLMs within the company.

Apple trials ChatGPT-inspired AI chatbot

According to reports by Bloomberg's Mark Gurman, Apple has developed a framework called 'Ajax' with a focus on AI technology, aiming to outperform competitors like OpenAI and Google. The framework will be utilized to create large language models similar to ChatGPT and Microsoft's Bing. Apple's engineers have internally referred to their chatbot as Apple GPT. However, Gurman states that Apple currently lacks a clear strategy regarding how this program will benefit consumers.

Apple trials ChatGPT-inspired AI chatbot
Apple trials ChatGPT-inspired AI chatbot. (Image: Apple)

Initially, Apple considered partnering with OpenAI and tested their technology for corporate teams. However, no agreement was reached between the two companies. The Ajax framework is built on Google's Jax machine learning framework, which operates on Google Cloud. Multiple teams at Apple are working on AI to enhance existing services like Siri, which lags behind competitors such as Google Assistant and Amazon's Alexa.

The introduction of Apple GPT may enhance Siri's capabilities, but since there is no information available regarding the chatbot's launch date or functionality, it is difficult to provide further insights at this early stage.

Additionally, there may be investor pressure driving Apple's rumored efforts to develop a competitor to ChatGPT. Analyst Ming-Chi Kuo suggests that investors believed Apple was allocating too many resources to its AR headset, the Vision Pro, instead of focusing on building a capable chatbot.

Source

Apple