Threads made such a start that Twitter is in big trouble!
Twitter, which has been attracting the reaction of its users with the updates it has made for a long time and the decisions it has made, seems to be very regretful about all these moves recently.
Instagram's new application, Threads, has become the talk of the week since its launch. The buzz it has created in the tech, social media, and entertainment sectors is notable. Crafted as a direct rival to Twitter, now under the stewardship of billionaire Elon Musk, Threads has witnessed an impressive rise in user signups within the first 48 hours. The platform already hosts over 97 million accounts, making it poised to achieve the 100 million user milestone at a faster rate than other industry giants, including ChatGPT, TikTok, and even its parent platform, Instagram.
The soaring popularity of Threads is tangible through the date badges exhibited on Instagram profiles, indicating the user's join date. The user count has already exceeded 99 million, and if the current rate sustains, Threads will secure 100 million users imminently. This achievement is nothing short of remarkable.
Threads made such a start that Twitter is in big trouble!
For comparison, ChatGPT took two months to reach this milestone, TikTok nine months, and Instagram itself two and a half years. Threads' rapid growth can be ascribed to its integration with Instagram, which permitted the massive 1.6 billion-strong user base outside the European Union to transition smoothly to Threads. This created one of the largest platform migrations in history and let users interact with its features from the get-go.
This rapid growth of Threads has not gone unnoticed. In a bid to protect its position, Twitter has responded by threatening legal action against Meta, Instagram's parent company. They hint that Meta may have recruited former Twitter employees privy to sensitive trade information. This reaction underscores the growing rivalry between the two social media behemoths.
Threads' phenomenal growth in its first 48 hours speaks volumes about the app's appeal and the influence of Instagram's user base. Its potential to reach 100 million users quicker than its predecessors firmly positions Threads as a formidable contender in the messaging app sphere.