How social media plays with our mind to make us buy things we don't need

Social media is growing day by day with new social media application. From a child to an old person everyone uses social media, it has come to a point where social media plays with our mind. Do you even wonder when you buy things you do not need on social media. Here is how it happens.

Social media plays with our minds

Pittman, who wrote an opinion article on Gizmodo, used the uses: "According to our recent experiments on the size of social media, when you're tired of the central load, you're more likely to enjoy a high number of likes on posts."  According to Pittman, this causes users to click on ads for products they don't need or actually don't want. In late 2022, the academic, along with her colleague Eric Haley, conducted experiments on Americans aged 18-65 to understand how people under various mental strains responded to advertisements.

An advertisement with a few hundred likes or tens of thousands of likes was shown to participants at random. Each participant rated their willingness to purchase the product and the mental effort required to consider the information after viewing the advertisement. When there were a lot of likes or comments, those who used Instagram first were more likely to want to buy the featured product.

The results were surprising. How social media tricks our minds to make us buy things are beyond our control. We come to a time where social media controls us instead of we controlling social media or our phones.

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