Finally some good news for Twitter, Apple is back advertising
Twitter has been going under some hard times after Elon Musk took over the platform but now things have started to settle down.
Elon Musk claims that Apple has "fully resumed" Twitter advertising. The remark was made by the billionaire on Saturday evening during a Twitter Spaces conversation that he broadcast from his private plane. Musk made the claim that Apple had "mostly stopped advertising on Twitter" on November 28 and threatened to remove the iOS client for the platform from the App Store. "Are they opposed to free speech?" Musk asked his adherents and proceeded to hype the oversight point.
Finally some good news for Twitter, Apple is back advertising
Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform, per a source familiar with the situation. https://t.co/VWQJX4HZEp
— Zoë Schiffer (@ZoeSchiffer) December 4, 2022
According to the New York Times, Apple temporarily stopped advertising on Twitter following the shooting at Club Q on November 19 in Colorado Springs. According to the publication, brands typically reduce the number of times they advertise on Twitter in response to incidents like shootings and disasters. This is primarily due to the fact that brands don't want their products to appear alongside tweets about human tragedies. Musk claimed to have met with Tim Cook two days after blasting Apple. We dispelled the misperception that Twitter might be removed from the App Store,” he wrote. Tim made it abundantly clear that Apple had never considered doing so.Musk said on Saturday that Apple was Twitter's biggest advertiser. He thanked advertisers "for returning to Twitter" on the same day.
