Noise dominates India's smartwatch market

In a recent report by IDC, Noise has reasserted its supremacy in the Indian smartwatch market, boasting an impressive market share of 27.6 percent—a remarkable 90 percent surge in growth compared to the previous year. This accomplishment can be attributed to the robust expansion of its smart wearable segment, with standout performers like the Noise Colorfit Icon 2, Colorfit Icon Buzz, and Colorfit Pulse Go Buzz.

Noise dominates India's smartwatch market

Remarkably, these specific models alone contributed to nearly 40 percent of Noise's total shipments. The report highlights Noise's remarkable momentum, showcasing a 53.3 percent year-on-year increase in shipments during the first half of this year. This extraordinary performance translated into shipping 57.8 million units, fueled by captivating launches, appealing designs, and cutting-edge features, ultimately leading to an astounding 128.9 percent year-on-year growth within the smartwatch category.

IDC's analysis underscores Noise as a shining example of the successful synergy between Indian brands and Original Design Manufacturers (ODMs). Furthermore, Noise's significant contribution to the "Made in India" initiative positions it as a notable player in the industry. As we approach the holiday season, Noise is poised for continued success in the second half of the year, solidifying its pivotal role in the smartwatch market.

In the fast-evolving landscape of wearable technology, Noise's impressive achievements and strategic collaborations pave the way for an exciting future within India's smartwatch market.

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