Pizza Pizza unveils 'Mosquito-repelling pizza', the first of its kind!

Pizza Pizza has unveiled a unique and innovative product, the 'Mosquito-Repelling Pizza,' claiming to offer a pest-free dining experience for outdoor enthusiasts

As the warm embrace of summer envelops Canada, so does the inevitable annoyance of mosquito swarms, threatening to dampen the outdoor enjoyment that Canadians cherish. However, on this first real long weekend of the season, Pizza Pizza, a beloved Canadian pizza chain, has thrown a quirky and innovative solution into the mix: a mosquito repellant pizza.

Pizza Pizza unveils 'Mosquito-repelling pizza', the first of its kind!

Promising to be more than just a delectable treat, this peculiar creation aims to keep those pesky insects at bay, allowing pizza-loving Canadians to savor their outdoor gatherings without the bothersome buzz and itchy bites. As the nation eagerly awaits to see if this unique culinary concoction lives up to its mosquito-repelling claims, the curious and adventurous are ready to embrace this novel defense against the summer's most dreaded intruders.

How does 'Mosquito-repelling pizza' by Pizza Pizza work?

Developed in collaboration with their creative agency, Zulu Alpha Kilo, Pizza Pizza has introduced the "Buzz Off Pizza," adorned with a topping combination of garlic, tomatoes, hot peppers, and onions, believed to be natural mosquito repellents. While Pizza Pizza shared links to studies supporting the claim, they playfully assert that they'll take their word for it, as they revel in the advertising agency's ability to tackle a centuries-old problem. This inventive creation aligns with their "Everyone Deserves Pizza" platform, known for its fun and creative ideas that cater to the needs of Canadians, such as a fixed-rate pricing plan to offset inflationary hikes and a paint roller for applying dipping sauce.

Pizza Pizza's vice-president of marketing, Adrian Fuoco, emphasized the importance of long weekends and acknowledged how mosquitoes can impact the festivities. Through a national campaign during the Canada Day long weekend, the Buzz Off Pizza aims to ensure a fantastic, mosquito-free pizza-filled celebration for all.