"Nothing Beer" launched, proving it's not just tech for 'nothing'

Nothing, the tech startup led by Carl Pei, generated a buzz on April 1, 2022, when they teased a seemingly unconventional product on their Twitter and Instagram accounts. The teaser image featured a can of beer adorned with the Nothing logo and the intriguing label "Beer (5.1%)". Despite initial suspicions that it might be an April Fools' prank, Nothing firmly asserted the reality of this upcoming offering.

"Nothing Beer" launched, proving it's not just tech for 'nothing'

On the subsequent day, Nothing unveiled more details about their intriguing creation, Nothing Beer. This unique beverage is described as a dry, unfiltered rice lager, boasting a subtle hint of pear in its flavor profile. What added to the surprise was the revelation that it's brewed by Freetime Beer Company, a microbrewery located in Swansea, Wales, and possesses an alcohol by volume (ABV) of 5.1%.

Breaking away from the assumption of jest, Nothing took the tech community by storm by officially launching Nothing Beer in the UK today. For those intrigued, the product is now available for purchase through Nothing's website and their Soho, London store. It is sold in convenient six-packs priced at £20 (~$24).

Nothing's description of the Beer (5.1%) paints it as a crisp, unfiltered rice lager, skillfully balancing its malt profile with the subtle notes of Kazbek hops. This combination promises a refreshing and technically sophisticated drinking experience.

Initially limited to the UK market, Nothing has plans to expand the availability of the Beer (5.1%) to more regions in the near future. To stay updated on when this intriguing beverage might reach your region, interested customers can visit Nothing's website and sign up for notifications.

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