Xiaomi controls the smartphone market!

Canalys released a report on global smartphone sales in the third quarter of this year. Looks like Xiaomi has shown its success on various markets. The reports show the smartphone sales in Indian market. Overall, shipments in India decreased by 6% in the third quarter of 2022 when compared to the same period last year, due to global shortage and infliation.

Xiaomi controls the smartphone market!

Canalys also speculates that this was caused by a lack of demand for low-end devices. 44.6 million units were shipped all together, down from 47.5 million in Q3 2021. With 9.2 million units shipped and a 21 percent market share, Xiaomi maintains its position as market leader, but these figures are down from 11.2 million units shipped and 24 percent market share in Q3 2022.In point of fact, shipments and market share for four of the top five brands have decreased in comparison to a year ago.

Oppo on the other hand is on the rise. OPPO is growing from 6.2 million units sold in Q3 2021 to 7.1 million units sold and 16% market share in Q3 2022. That's a healthy increase of 14%. South Korean giant Samsung and third-place vivo had the smallest decreases in market share, at 1% and 1%, respectively .

Here is the Canalys statement:

"Entry-level device contribution declined this year, while the mid-to-high segment performed relatively well thanks to aggressive promotions. OPPO’s OnePlus and vivo’s iQOO were the two brands driving mid-range growth in the e-commerce channel during this period. Ultra-premium category smartphones, especially older generation flagships, also experienced strong demand momentum amid price cuts. Samsung offered deep discounts on its older generation Galaxy Z Fold3 and latest Galaxy S22 series in online and offline channels. Similarly, demand for the aggressively discounted iPhone 13 outstripped the latest iPhone 14, whose value proposition is very similar to the former."

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