Things are not running smoothly in the smartphone market
The smartphone market, which experienced a downturn with the pandemic, cannot be considered to have fully recovered yet.
According to the recent IDC Worldwide Quarterly Mobile Phone Tracker, China's smartphone market experienced a 2.1% drop in 2023. Data indicates that during the second quarter of the year, the number of smartphones shipped in the country was approximately 65.7 million, marking a 2.1% decrease compared to the same timeframe in 2022.
For the first half of 2023, the total smartphone shipments in China amounted to 130.9 million, reflecting a 7.3% decline year-on-year. This trend is indicative of subdued consumer demands, despite increased discounting efforts from vendors and e-commerce platforms. Even during the popular "618" Online Shopping Festival, sales saw a 5% dip. However, an improvement in the challenging business environment is expected for the second half of 2023.
Things are not running smoothly in the smartphone market
Huawei, a former global powerhouse, maintained a top 5 position, sharing the rank with Xiaomi. Despite the overall market decline, Huawei continued to impress with its product offerings and marketing strategies. Its successful releases, including the Huawei Mate X3 foldable phone and Huawei P60 series, led to the company's growth alongside Apple, the only other brand in the top 5 to show positive YoY growth. The discounted pricing for the Apple iPhone 14 series may have contributed to this demand. The leading brands were Oppo, Vivo, Honor, Apple, and the joint fifth brands of Huawei and Xiaomi.
The IDC quarterly report paints a varied picture for leading smartphone brands in China. While Apple and Huawei have seen growth, other brands have been faced with stagnation or decline. While the business environment is a key factor, other influences may also be impacting shipments.
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