The surfaced Apple prototypes deeply disappointed the brand's fans
Prototype products developed by Apple but abandoned at the last moment from being launched for some reason, deeply disappointed Apple fans.
Apple has long been known for its dedication to the confluence of design and performance. The tech giant has a history of collaborating with distinguished designers, including luminaries such as Jonathan Ive, to deliver products that are not only technically superior but also aesthetically pleasing. Recently, some intriguing insights about Apple's design process have surfaced, revealing that the company once contemplated infusing color into its MagSafe chargers.
Creating a new product is a complex journey that demands substantial planning and resources. Consequently, tech organizations invest heavily in Research and Development each year. While these investments often yield successful products, some projects never make it past the prototyping phase. For example, Apple, back in 2020, experimented with a range of colored MagSafe chargers—Starlight, Green, Pink, Purple, Yellow, Blue, and RED. However, these vibrantly hued chargers were never introduced to the market.
The surfaced Apple prototypes deeply disappointed the brand's fans
An Apple enthusiast and collector of rare prototypes, Kosutami, recently acquired a Starlight-colored MagSafe charger. They shared some insights stating, "I discovered prototypes indicating that MagSafe chargers once mirrored the color variety of their MacBook counterparts, though with more saturated tones. I've tested it alongside the unreleased Magic Charger, too."
The rationale behind Apple's decision to discard the concept of colored MagSafe chargers remains undisclosed. It might be that the vivid colors didn't align with Apple's design ethos, or possibly, the manufacturing costs were prohibitive. Regardless, the decision to withhold the colored chargers was a letdown for many Apple aficionados who were looking forward to adding a splash of color to their collection of otherwise monochrome Apple accessories.
But it's not all gloomy for those pining for a colored MagSafe charger. Third-party manufacturers have seized the opportunity and have started launching their own multicolored versions of these chargers. Interestingly, these chargers are not only more affordable than Apple's offerings but also promise to deliver the same level of performance.
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