Sales of the iPhone 15 are expected to underperform

Apple's eagerly awaited iPhone 15 series, due to debut in 2023, is grappling with a few production issues. Consequently, its initial stock may not match that of the iPhone 14 series. In 2022, the estimated stock for the same period was about 90 million units. However, due to manufacturing process difficulties, the iPhone 15 series is predicted to have an initial stock of only 83 to 85 million units.

The major problem pertains to the manufacturing of display panels for the iPhone 15 Pro and Pro Max models. Both these models have ultra-thin bezels, a feature realized through a new production method. During the risk ramp stage of production, Foxconn, Apple's supplier, discovered issues with the LG-produced displays. The screens didn't pass the reliability test after the novel Low Injection Pressure Overmolding (LIPO) process, leading to delays, especially impacting the iPhone 15 Pro Max.

Sales of the iPhone 15 are expected to underperform

However, despite these challenges, the iPhone 15 series boasts innovative new technologies. One of these is the use of stacked battery technology that promises longer battery life and quicker charging times. Furthermore, the iPhone 15 Pro Max is expected to include a periscope lens, while all Pro models will be equipped with the advanced 3nm A17 Bionic chipset. Non-Pro models will come with the Dynamic Island, and it is anticipated that the entire series will transition to USB-C this year.

Apple recently shared its financial report for the second quarter of the 2023 fiscal year. It showed a slight year-on-year decrease in revenue of approximately 2.5%. During the same period, the company's net income decreased by around 3.4%. Even in the Greater China region, revenue saw a minor drop from the previous year. Despite the production issues and a challenging macroeconomic environment, Apple's CEO, Tim Cook, has emphasized the company's dedication to long-term investments.

With the iPhone 15 series offering compelling new features and a potential scarcity due to lower initial stock levels, consumers' anticipation is likely to intensify, leading to increased demand upon launch.

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