Redmi 12 series sells out rapidly

The sub-brand of the Chinese technology company Xiaomi, Redmi's new series, virtually sells out in its home country.

Redmi 12 series sells out rapidly

Last week, Xiaomi unveiled its new Redmi 12 5G and Redmi 12 4G smartphones in India, both priced competitively. Despite having different processors, these devices are virtually identical in all other respects and boast striking features. With these models, Xiaomi seems determined to shake up India's budget smartphone sector. The early response has been phenomenal; Xiaomi reported selling 300,000 units of the Redmi 12 series on the first day alone. This remarkable achievement translates to an approximate revenue of INR 3 billion for the company.

While Xiaomi hasn't disclosed the individual sales figures for the 5G and 4G Redmi 12 variants, both are currently unavailable on Amazon and Flipkart, indicating their popularity. A note on Xiaomi's website hints at a potential restock or sale event on August 8.

Redmi 12 series sells out rapidly

In terms of specifications, both the Redmi 12 4G and 5G sport a glass back, house a 50MP primary and a 2MP macro camera sensor (the 4G model features an additional 8MP lens), and come equipped with a side-mounted fingerprint scanner. The devices showcase a 6.78-inch FHD+ display with a 90Hz refresh rate.

Powering the Redmi 12 4G is the Helio G88 SoC, while the 5G variant is driven by the Snapdragon 4 Gen 2 chip. Both models come with a 5,000mAh battery that supports 18W fast charging. The Redmi 12 4G starts at Rs 9,999 for the 4GB + 128GB version, going up to Rs 11,499 for the 6GB + 128GB variant. The 5G model's prices range from Rs 11,999 for the 4GB + 128GB version, Rs 13,499 for the 6GB + 128GB variant, and Rs 15,499 for the premium 8GB + 256GB edition.

Xiaomi Redmi