Nothing Phone 2 is going to be a rival for Apple

In July of this year, Carl Pei's startup Nothing introduced its first smartphone, the Nothing Phone (1). Now the compnay is aiming to take this to the next step with Nothing 2. Smartphone manufacturers are known for releasing new models in major markets every six months. 

Nothing Phone 2 is going to be a rival for Apple

Phone (2) isn't launching anytime soon. We're focused on doing a few things well, and won't churn out dozens of products a year like many others.

Phone (1) is our main focus. We're cooking something really great in terms of software, Android 13 and beyond.

— Carl Pei (@getpeid) December 5, 2022

Pei made it clear that the company intends to expand its operations in the United States. He stated, "The reason we didn't launch in the United States is because you need a lot of additional technical support to support all carriers and their unique customizations that they need to make on top of Android." We felt that we weren't prepared previously." He further said, "Presently we are in conversations for certain transporters in the U.S. to send off a future item there possibly,"

Nothing hopes to compete with Apple in the US. However, it won't be easy, given that Apple controls a significant portion of the US market.