iPhone 15 series starts off with records, much like its predecessors
Introduced by Apple in recent weeks, the iPhone 15 series made an impressive debut, continuing the legacy of its previous models.
Despite the rising competition from Huawei's Mate 60 series and certain governmental restrictions on Apple products, the iPhone 15 series has made a remarkable entrance into the Chinese market. This is evident from the extensive queues at the Apple flagship store located in the bustling Sanlitun shopping district of Beijing.
Data from JD Daojia, a delivery platform associated with JD.com, highlighted an impressive increase in sales for the iPhone 15 models. Within just the first two hours, sales surged by an astonishing 253% compared to the previous iPhone 14 series. Further analysis indicates a significant rise in orders coming from the lower-tier cities, with an increase of sixfold. This signifies that Apple's allure is not limited to urban elites but is captivating a broader demographic in China.
iPhone 15 series starts off with records, much like its predecessors
Huawei's marketing strategy for the Mate 60 series seems to be based on invoking nationalistic sentiments. However, consumers like a 21-year-old student from Beijing, known as Li, remain loyal to Apple. To Li, the iPhone 15 Pro Max symbolizes a perfect fusion of art and innovation. Similarly, another enthusiast, a 34-year-old working in the film industry, also surnamed Li, expressed his admiration for the iPhone 15 Pro Max’s new titanium body. Being an avid user of multiple Apple devices, he didn't find any compelling reason to switch to Huawei. This underscores that Apple's cohesive ecosystem and brand loyalty remain formidable strengths, holding its consumer base together.
The latest iPhones, which range in price from 7,999 to 13,999 yuan ($1,095 to $1,916), are powered by the innovative A17 Pro chip and have transitioned to type-C charging. In light of these enhancements and the various challenges faced, Apple has not only sustained its position but also amplified its presence in the Chinese sector. As this dynamic unfolds, it will be interesting to observe how Huawei recalibrates its approach for the Chinese market.
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