iPhone 15 launch sparks zombie-like fight among buyers

Now that the highly anticipated iPhones are finally on store shelves, those who didn't pre-order their devices can now make their way to the nearest Apple Store to acquire their new phones. The process is straightforward: you visit the store, select your desired phone, make your payment, and leave with your purchase. However, the arrival of the iPhone 15 in stores seems to have triggered an unexpected frenzy, with some individuals exhibiting behavior reminiscent of zombies rather than rational human beings.

iPhone 15 launch sparks zombie-like fight among buyers

A chaotic scene unfolded right outside the Apple Store in Dubai Mall, as captured in a video. The footage depicts a massive physical altercation, and it's evident that the situation is far from orderly, even when viewed through a screen.

According to our sources, security personnel took precautionary measures by setting up barriers as the crowd gathered a day prior to the official retail launch of the iPhone 15. Guards repeatedly urged shoppers to refrain from advancing at such a frantic pace. However, as the launch drew nearer, an increasing number of people surged towards the store. Numerous videos circulating online showcase instances of physical altercations and individuals jostling one another, all in a bid to gain access to the Apple Store.

Chaos in a Dubai shopping center to buy the new iPhone 15

That's how important USB-C is pic.twitter.com/UccbtKgYU3

— @levelsio (@levelsio) September 22, 2023

Reports also suggest that customers resorted to shoving and pushing, resulting in some unfortunate individuals falling to the ground, as evident in the video footage. This chaotic scenario wasn't isolated to one location, as large crowds congregated at Apple Stores in major cities worldwide. While we acknowledge the immense popularity of the new iPhone 15 series, it's perplexing why anyone would resort to such unruly behavior for a simple phone purchase.

While we recognize the allure of the new iPhone 15, we find it difficult to comprehend the impatience and the complete disregard for ethical conduct displayed in these incidents. There have been hotter commodities on sale in the past, yet rarely have we witnessed situations escalate to such unpleasant levels. We're not questioning the appeal of these phones—quite the opposite. However, it's crucial for people to understand that Apple isn't going to run out of stock, and resorting to physical altercations won't magically expedite their acquisition of the new phones.