iPhone 14 dominates Q2 2023 as top-selling OLED smartphone choice
In a resounding victory, the iPhone 14 emerges as the undisputed champion of Q2 2023, reigning supreme as the most sought-after OLED smartphone.
The latest OLED shipment report for the second quarter of 2023 unveils a surprising twist, with the more affordable iPhone 14 claiming the highest global market share, outshining its Pro counterparts and earning the title of the best-selling handset for the period.
iPhone 14 dominates Q2 2023 as top-selling OLED smartphone choice
Revealing a dynamic market landscape, statistics from Display Supply Chain Consultants (DSCC) illustrate that Q2 2023 witnessed a remarkable 4 percent improvement over the previous quarter, also achieving a 1 percent year-over-year growth in smartphone OLED shipments. Apple, a perennial frontrunner, maintained its dominant position with a 32 percent share. However, this figure marked a slight decrease from the preceding quarter's 39 percent, attributed to the decelerated expansion of the iPhone 14 Pro and iPhone 14 Pro Max models as anticipation builds for the iPhone 15 launch.
Samsung clinched the runner-up spot, securing a 23 percent share, though this was a dip from the prior quarter's 26 percent. Amidst this backdrop, a notable revelation emerges concerning individual smartphone performance. While the iPhone 14's revenue share has been previously discussed, the unexpected revelation lies in the second-best-selling OLED smartphone of Q2 – the iPhone 13, commanding an 11.1 percent revenue share. It narrowly surpassed the iPhone 14 Pro Max at 10.7 percent, with the iPhone 14 Pro following at 9.2 percent.
This shift in dynamics hints at a strategic alteration in OLED panel production for Apple's premium offerings, possibly attributed to the growing inventory of the impending iPhone 15 Pro and iPhone 15 Pro Max. Balancing continued production of the current-generation flagships would not align with consumer preferences, considering the imminent allure of their significantly enhanced successors.
While the iPhone line occupies the top four positions, an intriguing exception emerges in fifth place with the Galaxy S23 Ultra, a flagship Android smartphone capturing a notable 5.2 percent revenue share. Anticipations are high for the final quarter of 2023, projecting the market share of the iPhone 15 Pro and iPhone 15 Pro Max to surge. Despite rumored price increases, the allure of exclusive upgrades is expected to drive enthusiastic consumer adoption.
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