iPhone 13 broke a record! Topped all shipments

Smartphone demand and delivery problems were reported in some regions. In this context, especially the Indian market is experiencing difficulties. Smartphone shipments in India decreased by 11% year-over-year to reach over 45 million units in the third quarter of 2022 (July-September). This is the first decline for a third quarter and is said to be caused by the lower consumer demand for entry-level and budget products in the quarter and the rising demand for Q3 2021.

iPhone 13 broke a record! Topped all shipments

According to the recent reports, Apple's aggressive channel push prior to the holiday season resulted in its highest-ever smartphone market share of 5% during the quarter. For the first time in a quarter, the iPhone 13 topped all smartphones sold in India. In the premium category Apple dominated smartphone sales with a 40 percent share. Despite the fact that Xiaomi saw a 19% YoY decline, the company continued to dominate the country's market. According to the report, the entry-level consumer demand is to blame for this. In Q3 2022, Samsung ranked second and was the only brand in the top five to experience annual growth.

Despite a 15% decrease in shipments year over year, Vivo maintained its third-place position in the market during the quarter thanks to its budget-friendly Y01 and Y15 models, updates to the V series, and expansion of its online presence with the IQOO and T-series smartphones. Realme remained in fourth place in Q3 2022 with a share of 14%, while the OPPO smartphone fell to fifth place with a 7% YoY decline.