HTC plans to launch 1-2 phones in 2024 using Snapdragon 7 series

Contrary to rumors of shutting down its smartphone division, HTC is taking a new direction in its business strategy. The company plans to release 1-2 mobile phones each year, as outlined in recent statements by Huang Zhaoying, HTC’s Senior Vice President of global business and marketing. This approach marks a significant shift in HTC's strategy in the competitive mobile phone sector.

HTC’s new strategic focus is on understanding and addressing the communication needs of its consumers. The company is maintaining its partnership with Qualcomm and has decided to use Snapdragon 7 series processors in its upcoming models. This decision is a reflection of HTC's commitment to meeting what it perceives as the 'better-suited' needs of its customers, rather than opting for the more advanced Snapdragon 8 series processors.

HTC plans to launch 1-2 phones in 2024 using Snapdragon 7 series

Emphasizing the core function of mobile phones – communication – HTC is guiding its product development and release strategies by the timeless importance of mobile connectivity. While specifics regarding the specifications and release dates of these upcoming models for 2024 are not yet revealed, the company’s vision is clear.

HTC's recent market performance, especially with the sales of the HTC U23 series, has affirmed the effectiveness of its strategic choices. The U23 series, including the U23 and U23 Pro models, has seen a substantial sales increase of at least 30% compared to the previous HTC Desire 22 Pro. This achievement is particularly notable given that the U23 series has only been in the market for six months. The focus on enhancing features, especially camera modules, has resonated well with consumers.

In addition to smartphones, HTC is also actively exploring and developing its metaverse ecosystem. The company has collaborated with the Kaohsiung City Government to create a virtual metropolis, expanding its technological reach beyond traditional mobile devices.

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