High expectations from iPhone 15 Pro Max

Apple stores worldwide were abuzz with the recent launch of the iPhone 15, which garnered considerable attention and drove sales. Providing insights into the sales dynamics, Ming-Chi Kuo, a reputable analyst, weighed in on the new iPhone’s performance.

Kuo noted that the latest iPhones have been selling robustly, paving the way for Apple to have a prosperous Q4 in 2023. One of the driving factors for this forecast is the surge in sales of the premium models, combined with an improved shipping capacity when compared to the previous year.

Delving deeper into the numbers, Kuo predicts that the iPhone 15 Pro Max will witness a shipment of 35 million units in the fourth quarter, marking an increase from 28 million units of its predecessor, the iPhone 14 Pro Max, during the same timeframe last year. The iPhone 15 Pro Max is anticipated to be the linchpin of Apple's growth in this quarter.

High expectations from iPhone 15 Pro Max

Moreover, the iPhone 15 Plus has showcased commendable performance, even though the initial order quantity didn't match the demand. It seems Apple underestimated the demand for this model, echoing a pattern seen the previous year when the iPhone 14 Plus experienced shipping delays but eventually outsold projections.

However, it's not all rosy. Kuo highlighted that the iPhone 15 and iPhone 15 Pro are trailing behind expectations, which might prompt Apple to reconsider their pricing strategy. While a price drop for these models seems improbable, Apple might resort to other promotional strategies to invigorate sales.

In conclusion, even though there are minor hiccups with certain models, Apple's stellar performance with its premium variants signifies a promising trend for the tech giant. The coming months will reveal if Apple's performance will align with the predictions made by industry analysts.

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