By 2024 half of phone users are expected to use foldable ones

Foldable phone market has been growing since it became our new normal. Recent pool showed the market will grow more.

Foldable devices are our new normal and the market is growing more and more. Recent pools showed that people choose foldable phones over the traditional ones. While Samsung and Huawei have already claimed their place in foldable market Apple hasn't introduce its foldable yet. According to a research conducted by Counterpoint Research Samsung was cited as the most favored brand by 46% of respondents, followed by Apple with 39% and Motorola with 6%.

The foldable market is expected to grow more

foldables

Interesting results from the survey showed that the flip-type foldable came in first place with 49% of respondents, followed by the book-type foldable. Female respondents demonstrated a stronger preference for the book-type foldable, while male respondents favored the flip-type foldable more than female respondents.

Study foresees that for years to come, foldables and smartphones with a bar form will coexist. The study also showed that respondents were more likely (41%) to choose a foldable phone for their next smartphone buy if their monthly income was over $10,000. The market for foldable smartphones is predicted to hit 22.7 million units globally in 2023. Samsung has already claimed their success in the market and more will be added.