Asus swiftly denies claims of discontinuing Zenfone lineup

ASUS, always in tune with the industry's whispers, appears to have caught wind of a swirling rumor. This rumor suggested a potential halt in the release of upcoming Zenfone models post the Zenfone 10. However, in a move to douse these speculations, ASUS has stepped forward with an official statement. In this statement, the company discredits the previous claims, clarifying that the ROG Phone series won't be the sole survivor in its lineup.

Asus swiftly denies claims of discontinuing Zenfone lineup

In their communication, ASUS emphasizes that customers should eagerly await the arrival of their forthcoming models set to debut in the upcoming year. Assuming the Zenfone 11 takes the mantle as the next flagship, it's reasonable to anticipate the incorporation of Qualcomm's Snapdragon 8 Gen 3, ensuring top-notch performance.

The current zenith of ASUS' smartphone offerings, the Zenfone 10, holds its ground with a commendable hardware suite at an enticing price point starting from $699. Boasting a Snapdragon 8 Gen 2, generous storage, RAM, and the user-friendly ZenUI, it has a lot to offer. Nevertheless, the area where Zenfone often stumbled was in its support system. Unlike some competitors who promise up to four years of annual software updates, ASUS only commits to two years of annual updates and four years of software support.

ASUS' strategy has been to undercut rivals with competitive pricing, but without clear financial data, the true picture remains obscured. The rumor mill even suggested that none of ASUS' Zenfone releases have turned profitable, which might explain the conservative approach to software support, opting for two years rather than aligning with the industry standard.

Nevertheless, the fact that the Zenfone lineup remains steadfast is an encouraging turn of events. Healthy competition drives companies to push the boundaries and craft their finest offerings.