Apple might be aiming to replace Google with its own search engine
The world's largest and most unique tech company, Apple, appears to be planning on cutting its ties with another tech partner.
Google's supremacy in the realm of search engines is unparalleled. It stands as the primary choice for billions of users worldwide, with a massive user base even among Apple devices. However, Apple has always displayed a penchant for indigenous technology over third-party systems. Reports suggest that Apple is deeply invested in the creation of its very own search engine, hinting at the possibility of it dethroning Google from its preferred status on Apple gadgets.
Bloomberg's journalist, Mark Gurman, indicates that Apple has been discreetly refining search technology for quite some time. While the tech behemoth has made considerable progress, there's still a considerable journey ahead. But once Apple's proprietary search mechanism reaches its pinnacle, it promises a more cohesive and privacy-centered user experience than what Google offers.
Apple might be aiming to replace Google with its own search engine
Subtly, Apple has already initiated the deployment of its in-house search mechanisms within select applications. A clear illustration of Apple's search innovations is Spotlight, a tool tailored to assist users in swiftly locating content across their Apple devices. Notably, web search results were integrated into Spotlight a few versions ago, powered at various times by either Microsoft's Bing or Google.
Whispers in the tech community also allude to Apple's keen interest in Bing, evident from their rumored negotiations with Microsoft for a potential acquisition of the Bing search engine. While the deal didn't materialize, it undoubtedly signified Apple's ambitions in the search domain.
Should Apple's venture culminate in the replacement of Google on its devices, it might lead to a significant dent in Google's revenue streams. With billions of Apple gadgets, spanning iPhones to MacBooks, currently relying on Google's search prowess, the stakes are high. An intriguing side note is Apple's alleged profit-sharing agreement with Google, where Apple pockets a share of Google's search ad earnings—a figure hovering around $8 billion annually in recent times.
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