Apple iPhone 15 shatters sales records
The Apple iPhone 15 has shattered sales records, making a monumental impact in the market.
Despite the competitive landscape, including the introduction of Huawei's Mate 60 series and partial governmental restrictions on Apple smartphones, the iPhone 15 series has made a remarkable splash in China. The bustling scenes of long queues outside Apple's flagship store in Beijing's Sanlitun shopping district merely hint at the phenomenon.
Apple iPhone 15 shatters sales records
JD Daojia, affiliated with JD.com, reported an astounding 253% surge in sales for the new iPhone models during the first two hours, compared to last year's iPhone 14 series. What's intriguing is the substantial increase in orders from lower-tier cities, which witnessed a sixfold rise. This demonstrates that Apple's appeal is transcending demographics, reaching beyond the cosmopolitan elite to resonate with a broader audience in China.
While Huawei has been emphasizing nationalistic sentiments with its Mate 60 series, consumers like 21-year-old Beijing student Li remain staunchly loyal to Apple. For Li, the iPhone 15 Pro Max isn't merely a smartphone; it represents a fusion of aesthetic finesse and cutting-edge technology.
Another customer, a 34-year-old film industry worker also named Li, was particularly drawn to the iPhone 15 Pro Max's new titanium body. As a user of various Apple products, Li found no compelling reason to switch allegiance to Huawei. This underscores the enduring strength of brand loyalty and integrated ecosystems in retaining Apple's user base.
The new iPhones, priced between 7,999 and 13,999 yuan ($1,095 and $1,916), introduce the game-changing A17 Pro chip and a transition to type-C charging cords. Despite regulatory hurdles and formidable competition, Apple not only maintains its presence but significantly amplifies its impact in the Chinese market. It's a surprising turn of events, and the industry eagerly awaits Huawei's strategic response for the Chinese market.
