Apple defies the world with its iPhone 15 Pro and Pro Max models!

Apple's expansion into new product territories is unwavering. This September, the tech giant unveiled the iPhone 15 series, capturing global interest with its array of models including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Interestingly, among the nations enamored by these innovations is India.

Early projections suggest a promising growth for Apple in India. The company aims to bolster its market share from an initial 5% during the first half of 2023 to an anticipated 7% by the end of December. A notable contributor to this expected surge is the appeal of the Pro and Pro Max models.

In a recent analysis by Counterpoint, a market research entity, Apple's prospects in India seem robust. They project the company to command 7% of the country's total smartphone sales from July to December 2023, a noteworthy jump from the preceding 5%. These numbers align with Apple's strategic moves in the Indian market, such as the inauguration of physical stores and ramping up marketing endeavors. This suggests that Apple's ascent in the region had been foreseen.

Apple defies the world with its iPhone 15 Pro and Pro Max models!

Apple's commitment to the Indian market is further evidenced by its local manufacturing initiatives. The increasing brand recognition across various segments is undeniable. Highlighting the rise of high-end smartphones in India, Nabila Popal, Research Director at IDC, shared her insights. She noted the premium smartphone segment's growth from a mere 0.8% in 2019 to an impressive 6.1% by mid-2023. Apple's dominant presence has played a pivotal role in this transformation.

In terms of smartphones priced over $800, Apple's stronghold in India is formidable. With a market share of 67% during the initial half of the year, Apple clearly overshadows its competitors. For instance, Samsung, another major player in the market, holds a 31% share. While Apple's trajectory in India is optimistic, the brand recognizes the vast potential that remains untapped.

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