Apple is confident in its virtual reality headset, despite its high price

Despite introducing its eagerly awaited virtual reality headset at a high price recently, Apple is quite confident in the new device.

Apple recently unveiled its inaugural mixed reality (MR) headset, the Vision Pro, in an eagerly awaited launch. The headset, priced at $3,499, caught public attention with its advanced technological features. However, the company has recalibrated its initial sales targets, now hoping to sell a mere 150,000 units, a marked downturn from previous expectations.

High hopes surrounded the Vision Pro's introduction, with many forecasting it would present a formidable challenge to its rival, Meta Quest. Meta Quest 2, having shipped over 20 million units, has a strong grip on the market. Apple's revised sales targets indicate that the Vision Pro may need time to secure widespread acceptance.

Renowned industry insider @TheGalox recently reported the Meta Quest 2's significant sales numbers, which surged from 10 million to 20 million units between late 2021 and early 2023. By contrast, Apple's Vision Pro has set a far more modest sales goal of 150,000 units.

Apple is confident in its virtual reality headset, despite its high price

The Vision Pro's debut has stoked the flames of competition in the headset market, though distinct differences between it and the Meta Quest 2 are apparent. The Vision Pro carries a hefty starting price of $3,500 and necessitates a separate battery pack, while the Meta Quest 2, priced at $299, includes 128GB of memory. Furthermore, many of the features showcased at the Vision Pro’s unveiling are already present in Meta's offerings. Meta has also revealed plans to launch its next VR headset, the Meta Quest 3, this coming autumn.

As anticipation builds, consumers are eager to learn more about how the Vision Pro will differentiate itself from the Meta Quest, and why such a significant price disparity exists between the two headsets. As the market landscape continues to evolve, Apple and Meta are set to continue their fierce competition in the MR headset space.