Angry Birds now belongs to a new owner

In a significant shift within the mobile gaming landscape, Sega Sammy completed its acquisition of Rovio, the Finnish company responsible for the Angry Birds phenomenon, for a whopping $776 million. Initiated in April, the acquisition process encountered regulatory delays before reaching its conclusion.

What implications does this hold for both the entities and the gaming community? Firstly, this union raises the tantalizing prospect of a joint venture between Sonic and Angry Birds. Beyond the famed Angry Birds, Sega's acquisition encompasses lesser-known games from Rovio's arsenal, such as Sugar Blast and Small Town Murders. Crucially, this acquisition enables Sega to harness Rovio's established expertise in game development, publishing, and advertising on mobile platforms. With stalwarts like Sonic and Football Manager under its belt, Sega is poised for a potential reinvigoration in mobile gaming.

Angry Birds now belongs to a new owner

From Rovio's meteoric rise on the back of Angry Birds to its subsequent diversification, the company has showcased adaptability amidst market flux. Now, aligning with Sega could very well rejuvenate the brand and recapture some of its erstwhile sheen. The horizon is rife with potential – imagine a collaboration between Angry Birds and Sonic protagonists. The mind races at the thought of Angry Birds soaring alongside our beloved blue hedgehog, although the future holds the answer.

Furthermore, this move underscores Sega's dedication to broaden its footprint in the mobile gaming domain. A sentiment echoed by CEO Haruki Satomi earlier this year, suggesting not only a resurgence for Sega's legacy but possibly a rejuvenation of the mobile gaming industry at large. Indeed, this alliance injects a fresh wave of enthusiasm and expectancy in the world of mobile gaming.

Samsung explores development of innovative foldable tabletTablet