ASUS to be most valuable international brand for the 9th time
Interbrand, the world's leading brand consultancy company, announced the results of its 2022 "Best Global Taiwan Brand" research.
Interbrand has announced the results of its “Best Global Taiwan Brand” 2022 research, which is an important indicator for the performance of Taiwan brands on the international platform. Based on criteria such as brand awareness, customer loyalty, financial performance and management strategies, the aim of the survey is to identify Taiwan-based companies with the highest brand value. Receiving full marks in many different categories, ASUS was selected by Interbrand as the leading global brand in Taiwan for the ninth consecutive year.
ASUS to be most valuable international brand for the 9th time
ASUS co-CEO S.Y. “Despite facing many challenges in the industry, the ASUS team is performing amazingly,” said Hsu. It is a great honor to be named Taiwan's most valuable international brand for the ninth time by Interbrand."
ASUS co-CEO Samson Hu said; “The pandemic has not only created new opportunities in the sector, but also changed the life and consumption patterns of the society. ASUS actively follows the changing needs of its users, constantly evolves to lead the market trends, and continues to move forward to become a leading innovation-driven technology company respected by the new digital age. This achievement, which is a modest confirmation of our effort, is a source of great pride.”
In addition to the international success achieved as a result of the Interbrand research, ASUS, in 2022; Fortune 'World's Most Admired' Company was deemed worthy of many awards by Forbes 'Best Employer', Forbes 'Global 2000', iF Product Design Awards, Red Dot Design Awards, 9 Red Dot Brands & Communication Design Awards and Good Design Awards.
