Tesla and JD.com join forces for online car sales in China soon

In a strategic move aimed at strengthening its online presence in the Chinese market, Tesla has entered into a partnership with JD.com, a prominent e-commerce platform in China. This collaboration signifies a significant shift in Tesla's sales strategy, marking its entry into direct car sales through online channels. While Tesla has had previous experiences with Chinese e-commerce platforms, this new alliance represents a fresh approach to expanding its customer base in China.

Tesla and JD.com join forces for online car sales in China soon

Tesla's initial foray into online car sales dates back to 2014 when the company launched its flagship store on Tmall, offering direct purchases of Model S cars. However, this venture was relatively short-lived due to internal disputes, resulting in the closure of the Tmall store. Despite these setbacks, Tesla revisited the concept of online sales in 2020, primarily focusing on accessories and peripherals.

The collaboration with JD.com opens up a new avenue for Tesla consumers. According to insider information, JD.com is in the process of integrating Tesla's car ordering service. This means that customers will soon be able to place car orders directly through JD.com, simplifying the process and making it easier to pay deposits. Presently, Tesla's online platform requires a deposit of 1,000 yuan for Model 3 or Model Y and 8,000 yuan for Model S or Model X.

The partnership between JD.com and Tesla aims to offer a diverse range of products through the official flagship store, including charging equipment, accessories, and fashion items. This collaboration extends beyond mere sales, encompassing integrated online and offline services. JD Auto will collaborate with Tesla in various areas such as warehousing, distribution, and installation of charging stations, promising a seamless and convenient experience for customers.

Both Tesla China and JD.com representatives have not disclosed specific details about this collaboration, leaving consumers curious about the full scope of this new partnership. As Tesla takes the lead in embracing direct online car sales in China, other domestic car manufacturers are also exploring innovative sales models to adapt to changing consumer preferences.

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