Hyundai and legendary designer Giorgetto Giugiaro collaborate on Pony Coupe concept

Hyundai teamed up with Italian design firm GFG Style to rebuild the impressive Pony Coupe concept designed by Giorgetto Giugiaro in 1974. Father and son Giorgetto and Fabrizio Giugiaro, who are the owners of the design firm, are proud to be re-creating the model they brought to the automotive industry years ago. Working with Giorgetto and Fabrizio Giugiaro, Hyundai Motor Group Global Design Center President SangYup Lee and Creative Director Luc Donckerwolke will contribute to Hyundai's brand identity and history.

Hyundai and legendary designer Giorgetto Giugiaro collaborate on Pony Coupe concept

Luc Donckerwolke said, "We are absolutely thrilled to welcome Giorgetto and Fabrizio to Seoul for this redesign project, and we look forward to working with them on this extraordinary design project. This project not only has historical value, but also cross-cultural collaboration that can pave the way for greater collaboration. It also represents solidarity," he said. President SangYup Lee said, "The Pony and Pony Coupe Concept was one of the rare creations that influenced the designs of all of our production and concept vehicles, including the award-winning IONIQ 5 and the remarkable N Vision 74. It's been 48 years since our original concept car and Giorgetto Giugiaro is committed to our design philosophy. "Our goal is to shape the future with heritage," he said.

Collaborating nearly half a century ago, Hyundai and Giugiaro began work on designing the brand's first standalone model, as well as Korea's first production car. Having appointed the famous Italian Giugiaro to make design plans in Korea at that time, he did not have vehicle design and styling skills, and Hyundai delegated all the authority to build five different prototypes, one of which was a coupe. Pony Coupe, which was a big hit at that time with its wedge-style nose, circular headlights and origami-like geometric lines, was designed for the North American and European markets. However, due to the global economic crisis in 1981, it could not start mass production.