Honda and Mitsubishi team up to redefine EV ownership in Japan

In a transformative collaboration, Honda and Mitsubishi Corporation join forces to revolutionize electric vehicle (EV) ownership in Japan.

Honda and Mitsubishi team up to redefine EV ownership in Japan
Honda and Mitsubishi team up to redefine EV ownership in Japan.

In a move set to reshape the electric vehicle (EV) landscape in Japan, Honda has entered into a significant partnership with Mitsubishi Corporation, Japan's foremost trading entity. The collaboration is geared toward enhancing the EV ownership experience through two groundbreaking business models.

Honda and Mitsubishi team up to redefine EV ownership in Japan

The partnership's first focus lies in maximizing the utility of EV batteries. Traditionally, used high-voltage car batteries meet an unfortunate end as discarded scrap. Honda is determined to alter this narrative by introducing a "Battery Lifetime Management" system in their upcoming mini-EVs. This innovative system extends the life of these batteries by repurposing them as stationary energy storage units, postponing their journey to the scrapyard and promoting responsible recycling when their time eventually comes.

A Tech-savvy approach: Smart charging and vehicle-to-grid

The second facet of this alliance is an innovative endeavor. Picture a world where your EV intelligently determines when to draw power from the grid at the most cost-effective rates and even feeds excess energy back when it benefits you the most. This visionary concept is Honda's proposed "Energy Management System." With this system, EV owners can anticipate reduced electricity bills, making EV ownership an economically sound choice in the long term.

Global eectric expansion

Beyond the Japanese market, Honda is gearing up for its all-electric Prologue SUV's launch in the United States next year. Simultaneously, the company is expanding its global footprint with electric models like the Europe-bound e:Ny1 crossover and Japan's recently launched N-Van e: commercial vehicle. Demonstrating their commitment to the electric and hybrid vehicle segment, Honda plans to invest $40 billion through 2030, with the goal of electric and hybrid vehicles constituting up to 40% of their total sales by the end of the decade.

This partnership and Honda's ambitious electric vehicle plans signal a dynamic shift in the automotive industry, with sustainability and innovation at the forefront.

Honda